With the advent of globalization
multinational companies have their teams based in different countries all
working towards one goal. The interaction of culturally diverse teams based out
of every location brings in intercultural communication in small groups. They
have to follow certain norms such as ethical boundaries in communication for
formal purpose, respect each other and find ways to work hand in hand with
everyone. In fact these groups execute projects from various parts of the world
successfully with communication based on Computer Mediated Virtual Teams. Thus
multinational, multicultural, distributed teams present both opportunities and
challenges for organizations. Although demographic dissimilarity and
differences in country of birth can decrease the level of trust among group
members, reducing their feelings of confidence in each other’s abilities,
diminishing their relational openness, and challenging their substantive and
mutually influential information exchange. Krebs and colleagues (2006) found
that distributed teams who meet via computer-mediated communication maintain
higher levels of trust, confidence and productivity than those teams that meet
face to face.
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